Topic: small business marketing

  • 4 Must-Ask Questions Before Your SMB Tests CTV

    4 Must-Ask Questions Before Your SMB Tests CTV

    Connected TV (CTV) advertising offers small and medium-sized businesses an affordable and precise way to reach targeted audiences, overcoming the high costs associated with traditional TV advertising. Key considerations for a successful CTV campaign include managing costs through targeted geograp...

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  • Creator Marketing: The Ultimate Strategy for Every Business

    Creator Marketing: The Ultimate Strategy for Every Business

    Creator marketing is essential for building authentic brand connections by partnering with individuals who genuinely resonate with the brand, regardless of their follower count. Success in this strategy relies on authentic belief in the brand rather than large followings, as even niche creators c...

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