Amazon Prime Day 2025 Expands to Four Days for First Time
▼ Summary
– Amazon Prime Day 2025 will run from July 8 to July 11, making it the longest Prime Day event yet at 96 hours.
– Early Prime Day deals are already available, with more expected from competitors like Walmart and Target before the official event.
– Prime Day 2025 will not offer twice as many deals but extends the shopping window, reflecting its already week-long sales trend in practice.
– Prime members get exclusive access to deals, including discounts on Amazon-branded electronics and free PC games during the event.
– Non-Prime members can still access some deals, mainly those Amazon price-matches from competitors, though most require a membership.
Amazon Prime Day 2025 is breaking records with its longest-ever duration, expanding to four full days of exclusive deals for members. The shopping extravaganza kicks off on July 8 at 12 AM PT and runs nonstop until July 11 at midnight PT, giving shoppers nearly 100 hours to snag discounts. This marks a significant shift from the event’s origins as a 24-hour flash sale in 2015, which later evolved into a two-day affair in 2019.
While the extended timeframe doesn’t necessarily mean double the deals, it does provide more flexibility for bargain hunters. Early Prime Day offers have already started rolling out, with exclusive member-only discounts on popular Amazon devices like Fire TV Sticks, Echo smart speakers, and Kindle e-readers. Historically, competing retailers like Walmart and Best Buy launch rival sales, effectively turning Prime Day into a week-long shopping frenzy, even if Amazon’s official event remains member-centric.
For those considering a Prime membership, the $139 annual fee (or $15 monthly) unlocks access to these deals, along with perks like free shipping and streaming content. New users can test the waters with a 30-day free trial, while students and young adults qualify for a discounted $7.49/month rate.
Gaming enthusiasts have extra reason to celebrate, as Amazon is already slashing prices on hardware like the Luna Wireless Controller, now $40 (down from $70). The Bluetooth-compatible gamepad works across multiple platforms, and buyers get a free month of Luna+ cloud gaming. Additionally, Prime members can claim six free PC games this month, including classics like Tomb Raider I-III Remastered and Saints Row IV: Re-Elected, redeemable through platforms like GOG and the Amazon Games App.
Though non-members won’t get first dibs on most deals, they can still find price-matched offers from rival retailers during the event. However, the best discounts, particularly on Amazon-branded tech, remain locked behind the Prime paywall. Whether you’re stocking up on gadgets or hunting for gaming steals, this year’s extended Prime Day offers plenty of opportunities to save.
(Source: Game Spot)
