Amazon Prime Day 2026 starts June 23rd
▼ Summary
– Prime Day 2026 will occur in June, starting June 23rd at 3:01AM ET and ending June 27th at 3:01AM ET.
– Prime membership is not required to buy products, but members will get exclusive sales, fast shipping, and other benefits.
– Amazon has already launched early deals on its own tech, like eero, Kindle, and Echo, with more expected before the event.
– The Verge will share the best deals from Prime Day and from competing retailers like Best Buy and Walmart.
– The Verge offers two free newsletters: the Verge Shopping dispatch and Verge Shopping Deal Alerts for daily deal roundups.
Amazon has broken with its July tradition by moving Prime Day 2026 to June, with the event set to begin in just a few weeks. Starting June 23rd at 3:01AM ET and running through June 27th at 3:01AM ET, Prime members can access a wide range of deals. While you don’t need a Prime membership to make purchases during Prime Day, expect member-exclusive sales, fast shipping, Prime Video access, and perks like a few $5 pizzas and early entry tickets to the new Spider-Man film.
The company has already launched early deals on its own devices, including eero, Kindle, Echo, and other gadgets. We anticipate many more early offers in the lead-up to the event, and we’ll share the best ones soon. We’ll also spotlight deals from competitors like Best Buy, Walmart, and others.
To stay on top of the best deals, visit The Verge. For those who prefer email updates, our Verge Shopping dispatch runs several times a week, rounding up great deals alongside recent reviews and guides. You can sign up below. We’re also launching Verge Shopping Deal Alerts, a daily newsletter featuring a deal too good to miss, often before it sells out. Think of it as breaking news for bargains.
It’s shaping up to be a busy month filled with deals and developer conferences, so keep an eye out for more.
(Source: The Verge)
