Google’s Screenless Fitbit Band Spotted on Steph Curry
▼ Summary
– Steph Curry revealed a screen-less Fitbit fitness band, which is a departure from modern display-equipped trackers.
– The band will offer basic features initially, with advanced capabilities locked behind a paid subscription like Fitbit Premium.
– This product positions Fitbit to directly compete with other screen-less wearables like the Whoop band.
– Google previously announced new Fitbit hardware for 2026, but this teaser suggests a launch could be imminent.
– It is unclear if this screen-less band will be Fitbit’s only product announcement for this year.
A new screenless fitness band from Google’s Fitbit brand has made a surprise appearance, worn by basketball star and brand advisor Steph Curry. The device, glimpsed in a recent Instagram video, marks a significant design shift, returning to a simpler form factor not seen since models like the 2016 Flex 2. The band features a fabric strap with a light gray center and orange accents, secured by a clasp, and promises a “new relationship with your health.”
This strategic move positions the upcoming product to compete directly with other screenless activity trackers like Whoop. Out of the box, the band will offer basic fitness tracking features, while access to more advanced capabilities will reportedly require a paid subscription, likely Fitbit Premium. This follows Google’s announcement last October that new Fitbit hardware would arrive in 2026, though it is unclear if this band will be the sole release or if other devices, such as a Charge 7, are also planned.
The high-profile tease from a prominent ambassador suggests an official launch could be imminent. By eliminating the display, Fitbit appears to be focusing on core functionality and extended battery life, appealing to users who prefer minimalist, always-worn devices. This development signals Google’s continued investment in the Fitbit ecosystem, blending wearable hardware with subscription-based health insights.
(Source: 9to5google.com)
