Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead…
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Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging…
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LinkedIn's new AI-powered job search feature allows users to describe preferences in natural language, making the process more intuitive and…
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Quora is a powerful marketing platform that connects brands with engaged audiences through real questions at various buyer journey stages.…
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Influencer marketing effectively blends authenticity with promotion, with 32% of Gen Z users choosing platforms based on influencer presence, highlighting…
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Automattic has acquired Clay, a relationship management platform, expanding its communication tools portfolio after recent purchases of Beeper and Texts.com,…
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Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from…
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Many marketers face challenges with AI-generated content feeling generic, but treating AI as a trained team member can align outputs…
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HubSpot launched a new ChatGPT integration to enhance customer data analysis, enabling AI-driven insights for marketing, sales, and support teams.…
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To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…
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