Topic: shoppable ads
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Broadpeak CEO: 15 Years of Streaming at Scale & The Future of Video
Success in the streaming industry hinges on collaboration among content creators, telecoms, and tech partners to achieve massive scale and effective monetization while enhancing viewer experience. Key innovations, such as multicast ABR and SaaS platforms, have been driven by partnerships with com...
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6 Key Ad Trends Shaping Live Streaming in 2026
Live sports now make up 30% of streaming viewership, driving a major shift in advertising strategies as audiences move from traditional TV to streaming platforms. New technologies like AI and virtual advertising enable dynamic, non-intrusive ad placements, while interactive features and shoppable...
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3 Essentials for CTV Success in 2026
To succeed in the 2026 Connected TV (CTV) advertising landscape, brands must focus on creative innovation, advanced metrics, and automated campaign management to engage viewers effectively. Creative experimentation is becoming standard, with CTV enabling dynamic formats like shoppable ads and AI-...
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Instacart Integrates Retail Media Targeting with TikTok Ads
Instacart has become the first retail media network to integrate directly with TikTok Ads Manager, enabling CPG brands to use Instacart's first-party data for targeting and shoppable ads within TikTok. This partnership allows brands to connect social media interactions directly to grocery purchas...
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