Topic: search themes
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Microsoft Boosts Performance Max with 50 Search Themes
Microsoft Advertising has expanded Performance Max campaigns to allow up to 50 distinct search themes, giving advertisers greater control over how automation targets user queries and intent. This update enables more granular, signal-based control, allowing advertisers to combine search themes wit...
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Unlock Google Ads PMax: Audience Signals & Search Themes Explained
Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience or keyword selection. Audience signals and search themes serve as optional hints to guide the AI but are not strict targeting rules, as the system ...
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5 B2B Performance Max Best Practices
Performance Max (PMax) has become more viable for B2B marketers, but success relies on skepticism, strong first-party data, experimentation, and actionable reporting. Key strategies include feeding the AI the right inputs (like search themes and brand exclusions), tackling poor lead quality with ...
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Google Ads Audience Builder: A Complete Guide
Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking a shift in Google's advertising approach. The tool has limitations like single-audience per ad group, no combined segments, and restricted exclusions,...
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