Topic: product attributes
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Agentic Commerce Reshapes Google Ads in 2026
Agentic commerce is transforming online shopping by allowing AI agents to handle the entire purchasing process, eliminating friction like forced account creation and pop-ups that cause cart abandonment. AI is shrinking traditional ad landscapes, with a recorded 11% year-over-year decline in impre...
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Google's New Rule: Separate IDs for Multi-Channel Products
Google will require separate product IDs for online and in-store items if their attributes differ, starting in March 2026, to improve data accuracy for shoppers. This policy shifts feed management responsibility to retailers, who must audit and segment their product data to maintain ad visibility...
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Optimize Product Feeds for AI Search Success
A brand's product feed, often managed only for paid campaigns, must now integrate SEO principles to capture traffic across all search surfaces, including emerging AI-driven platforms. The rise of AI search features, powered by foundational data like Google's Shopping Graph, makes the quality of u...
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