Topic: marketing narratives
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What the AI Apocalypse Could Look Like
The fear of recursive self-improvement in AI is often dismissed as an easily avoidable scenario, yet industry narratives may use such concepts to stifle regulation and drive investment. Political oversight remains weak under the current administration, which prioritizes rapid development over saf...
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Has 'Wellness' Lost Its Meaning in Health Tech?
The regulatory landscape for health wearables is unclear, creating tension between fast innovation and consumer safety as devices blur the line between wellness tools and medical devices. A proposed "digital health screener" category aims to streamline approval for features that alert users to po...
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The Mysterious Objects No One Can Name
The tech industry is struggling to define a new generation of wearable devices, moving away from the outdated term "smart glasses" toward labels like "AI glasses," which reflects a strategic shift in marketing focus. Companies are using terminology inconsistently for branding purposes, with Meta ...
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