Topic: impression share
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Master Google Ads Auction Insights to Beat Your Competitors
The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you understand how your ads perform against rivals in the same keyword auctions. Key metrics include impression share (percentage of eligible impressions received),...
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Why high ROAS doesn’t always warrant more budget
Before increasing campaign budget, evaluate if there is genuine room for productive spend; pouring money into a campaign at peak capacity often raises costs without meaningful incremental revenue. Key factors to assess include whether learning periods from budget changes will disrupt performance,...
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Unlock PPC Growth: Diagnose and Fix Your Biggest Blocker
The core principle for scaling PPC advertising is applying the theory of constraints, which states that focusing all resources on identifying and breaking the single primary bottleneck is the only path to exponential growth. Common scaling constraints fall into seven key categories, including bud...
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Revive Overlooked Ecommerce SKUs with Performance Max
Zombie SKUs are products that lose visibility and sales momentum due to Google's algorithms favoring high-performing items, creating a feedback loop that buries lower-volume products in "SKU purgatory." The solution uses an automated Performance Max campaign that identifies underperforming SKUs v...
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5 Early Signs Your PPC Performance Is Dropping
Monitoring competitor activity in paid search provides early warning signals for performance shifts, such as rising CPC, lost ad positions, and declining conversion rates, before they escalate into expensive problems. Key competitor signals to watch for include sudden activity spikes on priority ...
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Why Your Search & Shopping Ads Stop Scaling
Google Ads is a demand capture channel that places ads in front of users already searching, meaning it cannot create new search volume or demand on its own. To achieve growth beyond existing search volume, marketers must invest in demand creation through channels like social media, PR, and conten...
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Top 8 PPC KPIs You Must Track for Success
Conversion Rate (CVR) is a key metric that measures the percentage of users completing a desired action after seeing your ad, helping you assess the effectiveness of your landing pages and overall campaign. Cost Per Conversion (CPCONV) tracks the average cost to achieve a conversion, allowing you...
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