Topic: email authentication
-
AI Boosts Email Deliverability Beyond Timing
AI-powered tools optimize email deliverability by analyzing content, reputation, engagement, and list quality to proactively align with mailbox providers' machine-learning filtering systems. Major providers like Gmail and Yahoo have set 2024 standards for bulk senders, requiring low spam complain...
Read More » -
Securing the inbox at the intersection of identity, brand, and security
Traditional email brand verification required separate coordination with a DMARC provider and a Certificate Authority, causing friction and delays. The convergence of identity, brand, and security now allows organizations to authenticate domains and display trusted logos in a single, streamlined ...
Read More » -
Avoid the Spam Folder: Email Deliverability Secrets
Modern email deliverability relies on three core pillars: authentication protocols, sender reputation, and subscriber engagement, rather than just avoiding trigger words. Authentication protocols like SPF, DKIM, DMARC, and BIMI are essential for proving sender legitimacy and building trust with e...
Read More » -
Spammers Hijack Google Maps to Flood Inboxes
A recent spam campaign uses emails that appear to be from Google Maps, containing links to the suspicious domain linkparty.cc, which was registered recently through a Hong Kong-based registrar. The spam emails pass all standard email authentication checks (SPF, DKIM, DMARC), indicating they are s...
Read More » -
Atlassian Jira Scammers Target Trusted Organizations
A sophisticated phishing campaign exploited Atlassian's Jira platform to send fraudulent emails that bypassed security filters by appearing as legitimate notifications from trusted domains. The attackers used localized content and targeted specific professional groups, leveraging trial accounts t...
Read More » -
Cyberattackers pose as OpenAI in scheme targeting security firms
Threat actors are creating fake OpenAI tenants impersonating real companies and inviting specific employees, aiming to trick them into submitting sensitive corporate data through ChatGPT chats and projects. The "Poisoned Tenant" campaign, discovered by Push Security, uses genuine OpenAI invitatio...
Read More » -
Master Holiday Email Deliverability: 4 Essential Tips
The holiday season demands strong email deliverability as providers tighten filters, requiring senders to prove trustworthiness to reach primary inboxes amid high traffic. Building a strong sender reputation through positive engagement, clean lists, and domain authentication is crucial for consis...
Read More » -
Microsoft Scraps Exchange Online Bulk Email Limits
Microsoft has canceled its planned 2025 daily limit of 2,000 external email recipients for Exchange Online after significant customer feedback cited major operational disruptions. The company will instead explore smarter, adaptive approaches to combat spam while maintaining existing, unchanged ra...
Read More » -
Master Email Whitelisting: A Marketer's Guide to Better Deliverability
Whitelisting is the process where a recipient marks a sender as trusted, ensuring emails bypass spam filters and land directly in the inbox. From a marketer's perspective, requesting subscribers to whitelist your address improves email deliverability and engagement by signaling trust to email alg...
Read More »