Topic: display campaigns
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Google Ads Removes Display & Video from Performance Planner
Google has restricted its Performance Planner tool, removing support for Display/Video campaigns and impression-share metrics, complicating upper-funnel campaign planning. This change reflects Google's strategic shift toward automation and conversion-focused campaign types like Search, Shopping, ...
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Master Google Ads: Performance & Reach Planner Guide
Performance Planner forecasts the impact of budget changes on search and display campaigns, allowing for proactive modeling of conversions and costs before spending. Reach Planner provides video-specific forecasts for YouTube campaigns, estimating potential reach and views using modeled data to i...
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Google Ads Adds Account-Wide Placement Exclusions
Google Ads has introduced a centralized, account-level setting for managing placement exclusions, streamlining the process across eligible campaign types like Performance Max and Display. This feature enhances brand safety and operational efficiency by preventing ad spend on excluded sites and el...
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Google Expands Custom Segments for Display Campaigns
Google is expanding Custom Segments for specific Display campaigns under the Personalized Ads policy starting December 12, offering new targeting options for previously restricted advertisers. The update has caused confusion, as experts note it may extend access to sectors like healthcare but lac...
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Google Display Ads Now Offer Asset-Level Reporting
Google has introduced asset-level reporting for Display campaigns, providing detailed performance insights for individual creative components like images and headlines. This enhancement allows advertisers to compare assets, track updates, and make data-driven decisions to optimize their campaigns...
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Master Google Ads Placements: Target Websites, Apps & YouTube
Google Ads placements allow precise targeting by selecting specific websites, apps, or YouTube content for ad display, exclusively within the Google Display Network for Display and Video campaigns. Regularly reviewing placement reports and excluding underperforming or inappropriate sites is a bes...
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