Topic: crm impact

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  • What Happens to Old Emails After Gmail's Update?
    February 24, 2026
    60%

    What Happens to Old Emails After Gmail's Update?

    Gmail's Manage Subscriptions feature has caused a sustained, significant increase in user unsubscribe rates by centralizing and simplifying the opt-out process. Marketers must now prioritize audience segmentation and relevant content to retain subscribers, focusing on engaged users and controllin...

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  • Apple's iOS 26 SMS Update May Reduce User Engagement
    September 19, 2025
    60%

    Apple's iOS 26 SMS Update May Reduce User Engagement

    iOS 26 introduces an "Unknown Sender" filter that will divert SMS messages from unrecognized numbers away from the main inbox, challenging brands that rely on broad campaigns. To adapt, marketers must focus on personalized, value-driven messaging and encourage users to save their numbers as conta...

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Related Topics

personalized messaging (6) User Experience (1279) user engagement (310) Competitive Advantage (176) ios update (73) subscriber engagement (16) gmail features (12) sms marketing (12)