Topic: conversion rates
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13 Months of LLM Data: Traffic, Growth & Conversions Revealed
LLM referral traffic currently represents a small portion of overall site visits, averaging less than two percent, but its growth rate is exceptionally rapid, with an average increase of 80% observed in the study. The platforms and content types that LLMs cite are shifting dynamically, with recen...
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Close the 8% Mobile Conversion Gap, New Report Shows
Mobile-optimized pages significantly underperform desktop versions, converting 8% fewer visitors despite generating most web traffic, according to an analysis of 57 million conversions. Simplifying landing page language to a fifth to seventh-grade reading level increases conversion rates by 56% c...
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ChatGPT Shopping Is Here: How It's Reshaping Ecommerce SEO
ChatGPT Shopping introduces a conversational AI-driven product discovery channel that bypasses traditional keyword-based search, delivering curated recommendations directly in chat and requiring marketers to adapt for competitive visibility. Product visibility in ChatGPT Shopping relies on organi...
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Google Ads costs rise, but conversion rates improve in 2025
Google Ads average cost-per-click rose to $5.42 in 2025, but conversion rates improved to 8.18%, indicating advertisers are getting better at turning expensive traffic into results. Automation tools like Smart Bidding and Performance Max are helping improve conversion quality, though nearly 29% o...
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Google Ads Engagement Rises as Efficiency Remains Stable: Optmyzr
Engagement is rising, with click-through rates up 21.31% year-over-year, but this is driven by broader reach rather than better efficiency, as conversion rates dipped and CPA rose. Mid-market accounts spending $10K-$50K per month outperformed on ROAS, achieving 566%, roughly 50% higher than both ...
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Walmart's Own Website Outperforms ChatGPT Checkout by 3x
Walmart's real-world test showed a 66% drop in conversion rates when purchases were completed within an AI chat interface compared to its own website, indicating agentic commerce is not yet ready to replace established shopping flows. The poor performance, described as an "unsatisfying" customer ...
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Unlock Free Traffic: The CMO's Guide to ROI-Focused SEO
The traditional marketing focus on raw traffic volume is flawed; modern strategies must prioritize direct financial impact, such as pipeline contribution and customer acquisition cost ratios, over vanity metrics. AI-driven research is reshaping buyer behavior, with traffic from AI search tools co...
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Airbnb: AI Chatbot Drives Higher Conversions Than Google
AI chatbot traffic shows higher conversion rates than traditional search, indicating users arrive with clearer purchase intent and are beyond initial exploration. AI assistants are emerging as a high-intent discovery channel, refining the user journey and positioning brands as valuable top-of-fun...
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Optmyzr's 3-Year BFCM Study: Key Seasonality Adjustment Insights
A three-year study found that manual seasonality adjustments for Black Friday and Cyber Monday campaigns often reduce efficiency, as automated Smart Bidding systems already account for seasonal fluctuations without intervention. Using seasonality adjustments led to significantly higher cost-per-c...
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ChatGPT, LLM Referrals Underperform Google Search: Study
ChatGPT and similar AI search tools generate significantly lower ecommerce conversion rates and revenue compared to Google search, email marketing, and affiliate links, with Google remaining the top performer for commercial outcomes. A study of 973 ecommerce sites showed that ChatGPT accounted fo...
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LLM Traffic Rivals Organic Search for Conversions: New Study
A study found that LLM referrals do not convert significantly better than organic search, with conversion rates of 4.87% and 4.6% respectively, showing no meaningful difference. LLM-driven traffic accounts for less than 1% of total sessions, far below organic search's 32%, limiting its overall im...
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Black Friday's Broken Seasonality Adjustments
Google's Smart Bidding algorithms autonomously detect and respond to holiday conversion surges, making manual seasonality adjustments during Black Friday and Cyber Monday unnecessary and often counterproductive. Applying seasonality adjustments frequently leads to overbidding and inflated costs, ...
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ChatGPT vs. Google: Which Wins at Every User Journey Stage?
ChatGPT and Google serve complementary roles, with ChatGPT excelling in complex conversational tasks and Google dominating straightforward information retrieval. ChatGPT's adoption is surging with significant growth in user visits and longer, more detailed prompts, leading to higher-quality refer...
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Essential Marketing Forecasts for Growth Teams
A marketing forecast is a forward-looking projection that uses historical data and conversion assumptions to translate planned activities into predictable outcomes like pipeline and revenue, providing a structured framework for decision-making. It is distinct from reporting or budgeting and is es...
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SEO Pulse: Where Clicks Go, What Agents Skip, Who’s Leaving Bing
A randomized field experiment found a 39.8% drop in organic clicks when Google's AI Overviews appear, but the clicks lost had the same bounce rates and dwell time as other clicks, contradicting Google's claim that summaries only absorb low-value "bounce clicks." A case study on Core Web Vitals re...
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Airbnb: AI Chatbots Drive Higher Conversions Than Google
Airbnb's CEO reports that traffic from AI chatbots (like ChatGPT) converts at higher rates than Google traffic, indicating users arrive with clearer purchase intent. The company is actively integrating AI, including an internal customer service agent handling nearly a third of North American tick...
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2026 Marketing Metrics: How Top Teams Boost Performance
A majority of marketers (65%) are meeting or exceeding goals by focusing on measurable outcomes and revenue-driven metrics, moving away from vanity indicators. Essential KPIs now guiding strategy include Lead Quality/MQLs, Conversion Rates, and Return on Marketing Investment (ROMI), which priorit...
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Black Friday's Google Ads Waste Exposed
Many brands waste marketing budgets on Black Friday by running Google Shopping ads for out-of-stock products, leading to financial losses from non-converting clicks. A study found that 97% of retailers paid for clicks on sold-out items, with ads often running for one to two days after stock deple...
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Master B2B Conversions with YouTube Ads
YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance across other marketing channels rather than direct conversions. Case studies show that YouTube campaigns significantly reduced cost-per-lead and improved conversion...
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Organic Search Still Dominates as AI Drives Less Than 1% of Referrals
AI search platforms are growing rapidly but drive less than 1% of website referral traffic and show weak conversion performance. Organic search remains the dominant and most effective channel for conversions and customer acquisition in digital marketing. Marketers should balance investment in pro...
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