Topic: competitor benchmarking
-
Meta Staff Posed as Teens to Trick Rival Chatbots on Suicide, Sex, Drugs
Meta directed hundreds of contractors through Project Cannes to impersonate minors and test rival chatbots like ChatGPT and Gemini with over 45,000 prompts on sensitive topics, including suicide, self-harm, and sexual content. The testing involved creating dummy accounts for users under 18 and lo...
Read More » -
HubSpot's AI Search CRM Success: A Case Study
HubSpot addressed the shift to AI-powered "answer engines" by partnering with the AEO platform XFunnel in June 2025 to measure and optimize its brand visibility in AI-generated responses. The initiative delivered exceptional results, making HubSpot the most visible CRM brand in AI answers, genera...
Read More » -
Specialized S-Works Tarmac SL9: Win Fin, Flow Fork, Speed Sniffer
Specialized has launched the Tarmac SL9, a new flagship road bike that is four watts more aerodynamic than its predecessor, with every tube reshaped and a curved seat tube, while weighing only two grams more at 687 grams for a size 56 frame. The SL9's development was guided by Specialized's "Equa...
Read More » -
Measure Your AI Search Visibility & Prove Business ROI
Brand visibility is now the key SEO metric in AI search, as AI-generated answers often bypass traditional website visits, making brand mentions in these responses critical for customer engagement. A brand visibility score quantifies presence in AI answers, calculated by the percentage of brand me...
Read More » -
7 Proven SEO Tests to Boost Traffic & Conversions
Effective SEO testing requires continuous experimentation, as even failed tests provide valuable insights that prevent costly mistakes and reveal opportunities. Successful SEO tests need a clear framework, including specific hypotheses, key metrics, appropriate pages, testing duration, and contin...
Read More » -
Boost Your AI Search Visibility: A Complete Guide
The digital landscape is shifting towards AI-driven conversational interactions, requiring marketers to optimize for visibility within AI-generated responses rather than traditional search rankings. AI visibility depends on content quality, authority, and relevance, with AI models favoring compre...
Read More »