Topic: campaign transparency
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Master Performance Max: A Step-By-Step Guide to Regain Control
Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...
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Google PMax Now Tracks Search Partner Performance
Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and spend allocation. This transparency allows advertisers to analyze the incremental value of Search Partners traffic, compare it to other channel...
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Google Ads adds new customer acquisition reporting
Google Ads added a "Report on new customers acquired" option in Customer Acquisition, letting advertisers track new customer performance without altering automated bidding strategies. This new setting introduces "New customers" and "New customer value" columns, replacing the previous workaround o...
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Google Ads: 25 Years Later - Better or Worse?
Google Ads has evolved from a simple keyword-based system to a sophisticated AI-driven platform, fundamentally transforming digital marketing over 25 years. Key developments include the shift to pay-per-click, the introduction of Quality Score, remarketing, and the integration of AI tools like Pe...
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Silicon Valley Congressional Race Turns Negative
The race for California's 17th district is a contentious primary between incumbent Rep. Ro Khanna and tech entrepreneur Ethan Agarwal, whose campaign is heavily funded by billionaires reacting to Khanna's support for a proposed wealth tax. The campaign has turned negative, with Agarwal attacking ...
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