Topic: business value focus
-
Context-Driven Martech: Why Best-in-Class Tools Vary
The era of acquiring more martech is ending, as research reveals that high-performing companies often use less functionality or lower maturity than their struggling counterparts, making industry-specific alignment crucial. AI acts as a probabilistic layer atop deterministic software infrastructur...
Read More » -
Building AI-Ready Data Infrastructure: The Key Challenges
AI readiness is primarily an organizational discipline challenge, not just a technical data problem, as it forces companies to confront issues of priorities, ownership, budgets, and trust that are neither purely technical nor new. AI raises the cost of ignoring existing data problems like poor go...
Read More »