Topic: brand presence
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3 Questions to Uncover Your True Search Performance
Modern buyers use multiple platforms (search engines, AI assistants, social media, marketplaces, review sites) before purchasing, making it critical for brands to be present where demand first emerges, not just where conversions happen. Brands must ensure they are understood accurately across all...
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Unlock Better Rankings with YBYS: Your Brand, Your SEO
Building a brand is now more important than short-term SEO tactics like keyword stuffing, as brand recognition and memory provide lasting value that extends beyond algorithm changes. Traditional search is fragmented across multiple platforms (e.g., AI overviews, ChatGPT, Reddit), making brand mem...
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SERP Visibility Metrics Beyond Rankings: Webinar
An upcoming SEO webinar with STAT's Tom Capper will analyze SERP visibility beyond simple rankings, using pixel height data to measure how much of an organic result is actually seen by users. The webinar will reveal how SERP features like local packs and knowledge panels consume viewport space, o...
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How to Control AI Answer Accuracy After an SEO Expert’s Shift
SEO professionals must now transition to AI search specialists, focusing on ensuring AI models accurately represent their brand in search results. The transition requires three key strategies: leading cross-functional teams as an "Orchestrator," using "Answer Certainty Metrics" to track AI answer...
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Google Tests "Sponsored Shops" in Shopping Results
Google is testing "Sponsored Shops," a new ad format that groups multiple products from a single retailer into a prominent block within Shopping results, shifting focus from individual items to brand presence and assortment. This format changes the competitive landscape for marketers, emphasizing...
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YouTube Brand Pulse Tracks Every Brand Mention
YouTube's new Brand Pulse report provides advertisers with a real-time, comprehensive view of their brand's presence, tracking everything from paid ads to user-generated content. The tool uses multimodal AI to identify all brand mentions, including logos, spoken references, and product appearance...
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The 4 Ps of Marketing Reimagined for the AI Era
AI is fundamentally redefining the traditional marketing mix by enabling mass personalization in product development, transforming offerings into dynamic, co-created experiences. Distribution now includes algorithmic visibility, requiring brands to optimize for AI-driven platforms and treat AI sy...
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