Topic: user demographics
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OpenAI's ChatGPT Report: Key User Insights Revealed
The majority of ChatGPT usage is now for personal purposes, with 73% of conversations unrelated to work, indicating a shift from productivity tool to daily companion for entertainment and advice. Younger users are the primary drivers of engagement, accounting for nearly half of all messages, refl...
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Oura Ring's New Target Audience: Young Women Over Fitness Fanatics
The Oura Ring's fastest-growing user demographic is now women in their early twenties, driven by enhanced women's health features like cycle tracking and nearly 97% accurate ovulation detection due to precise temperature monitoring. Oura maintains strong customer loyalty with high retention rates...
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Jar Profits by Helping Millions Save in Gold
Jar is a profitable Indian fintech platform that enables first-time savers to invest in digital gold, leveraging cultural affinity and accessibility with investments as low as ₹10. The company has over 35 million users, with significant growth from tier-2 and tier-3 towns, and has seen revenue su...
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OpenAI Reveals: Top Uses for ChatGPT According to Real Data
A new study by OpenAI and Harvard economist David Denning provides the first direct insight into real user behavior with ChatGPT, based on internal platform data rather than self-reported surveys. ChatGPT has experienced explosive growth, with weekly active users on consumer plans exceeding 700 m...
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Master B2B Marketing on TikTok: The Essential Guide
TikTok has evolved into a significant B2B marketing platform, offering strong returns on ad spend and access to a maturing audience of decision-makers and small business owners. Success requires adapting to TikTok's unique culture, where the algorithm prioritizes engaging short-form video content...
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Grindr's AI Push Aims to Be the Ultimate Gay Lifestyle App
Grindr is transforming from a location-based dating app into an AI-first lifestyle platform for gay men, aiming to become a comprehensive digital hub. This expansion requires building deep user trust, a significant challenge given the app's history with privacy controversies and moderation debate...
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Facebook's New Look: Friends, Photos & Marketplace Take Center Stage
Meta is redesigning the Facebook app to prioritize core social features, prominently elevating Facebook Marketplace in the navigation to capitalize on its popularity, especially with younger users. The update streamlines navigation and introduces new features like a double-tap to like photos and ...
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ChatGPT vs. Claude: How People Actually Use Them & Key Differences
New research shows a significant shift in ChatGPT usage, with non-work interactions now surpassing work-related ones, and practical guidance, information seeking, and writing assistance making up nearly 80% of conversations. Claude is heavily favored for automation, especially in coding and techn...
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Ultimate Reddit Marketing Guide: Strategies That Work
Reddit has established itself as a significant social media marketing platform, offering access to niche, engaged communities through its unique subreddit structure. The platform's user base is predominantly male, aged 18–29, with high household incomes, and it provides diverse advertising option...
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Pintarnya Secures $16.7M to Boost Indonesian Jobs and Financial Access
Pintarnya, an Indonesian platform for job seekers and financial solutions, raised $16.7 million in Series A funding led by Square Peg with support from existing investors. The platform uses AI-powered job matching and offers secured loans through asset-backed lenders, targeting Indonesia's large ...
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The Best Apps for Making New Friends
The desire for platonic connections has grown due to factors like remote work, leading to the rise of dedicated friendship apps that provide clear environments for building local communities. A variety of apps now cater to this demand, offering structured ways to meet people through features like...
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Character.AI Bans Minors From AI Chatbots
Character.AI is banning users under 18 from open-ended conversations with AI characters, implementing a two-hour daily limit immediately and a full ban by November 25, enforced by a proprietary age assurance model. The policy change responds to legal challenges and regulatory trends, including la...
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ChatGPT Ads: High Costs, Low Data Insights
OpenAI is launching paid advertising in ChatGPT at a premium rate of around $60 per 1,000 impressions, significantly higher than established platforms like Meta. The platform offers high user attention but provides limited performance data due to OpenAI's strong privacy commitments, making early ...
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OpenAI Considers Monetizing ChatGPT With Ads
OpenAI is introducing high-priced ads to ChatGPT, charging about $60 per 1,000 impressions, which is roughly triple the industry standard. Advertisers will initially receive only basic metrics like total views and click-through rates, lacking the detailed performance data common on other platform...
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Unlocking LLM User Habits: A Publisher's Guide
LLMs are not replacing search engines but changing how people access information, with asking questions and completing tasks being the dominant interactions. The training of chatbots involves pre-training to predict sequences and refinement through reinforcement learning, with temperature setting...
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ChatGPT: Your Ultimate Guide to the AI Chatbot
Since its 2022 debut, ChatGPT has become a global phenomenon with hundreds of millions of users, serving as a versatile AI assistant for tasks ranging from drafting emails to solving complex problems. In 2024, OpenAI achieved major milestones including partnerships with Apple, the release of GPT-...
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40 Million Use ChatGPT for Health: Is It Safe?
Over 40 million people globally use ChatGPT daily for medical advice, with healthcare queries making up over 5% of its messages, highlighting a major shift toward AI for on-demand health information. This reliance on AI is driven by factors like 24/7 availability and healthcare access concerns, b...
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Sri Mandir Attracts Investors as Digital Worship Rises
Sri Mandir, a devotional app by AppsForBharat, secured $20 million in Series C funding, reflecting strong investor confidence in faith-based digital platforms in India. The app has 40 million downloads, with international users contributing significantly higher revenue and younger Indians under 3...
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Character.AI Names Ex-Meta VP as New CEO
Character.AI has named former Meta executive Karandeep Anand as its new CEO, aiming to balance rapid growth with user safety concerns, particularly for younger users. The leadership change follows co-founder Noam Shazeer's departure to Google, which triggered a federal antitrust investigation int...
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Ex-Google X Trio Raises $6M to Build Your AI Second Brain
TwinMind is an AI-powered app that captures ambient speech to build a personal knowledge base, operates entirely offline, and recently secured $5.7 million in seed funding. The app distinguishes itself by running unobtrusively in the background on mobile devices, offering real-time translation an...
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ByteDance's Secret to China's Top AI Chatbot
Doubao has become China's most popular AI application with over 157 million monthly active users, surpassing competitors like DeepSeek and ranking fourth globally among generative AI tools. The app's success is driven by its approachable design, featuring a friendly cartoon avatar and a name that...
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Instagram's Content Push vs. My Photo Posts
Instagram has evolved from a simple photo-sharing platform into a complex ecosystem with features like Stories, Reels, and AI tools that distract from the core experience. The platform now prioritizes content creation and engagement, encouraging users to optimize posts with numerous features, whi...
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Roblox Uses AI to Verify Age With Video Selfies for Teens
Roblox is introducing AI-powered age verification via video selfies and enhanced privacy controls, restricting underage users from accessing certain features unless verified by parents or official ID. The platform now categorizes connections into standard and trusted tiers, with unfiltered commun...
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Is Craigslist the Internet's Last Authentic Corner?
Craigslist remains a uniquely authentic, text-heavy corner of the internet that fosters genuine community connections and serendipitous finds, resisting the polished, algorithm-driven trends of most modern platforms. Its enduring appeal stems from foundational principles like user anonymity, a la...
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