Topic: types dooh advertising

Local Media's Missed Opportunity: Digital Out-of-Home Ads

The U.S. digital out-of-home (DOOH) advertising market reached $9.1 billion in 2024, accounting for 34% of out-of-home ad spending, with strong growth projected through 2027. DOOH bridges the gap with younger audiences by placing content in high-traffic locations like transit hubs, retail spaces,...