Topic: shared kpis

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  • 5 Marketing Maturity Levels: From Siloed to Autonomous
    November 5, 2025
    84%

    5 Marketing Maturity Levels: From Siloed to Autonomous

    Marketing maturity is hindered by technical debt and organizational silos, which lead to fragmented data and inefficient campaigns, requiring a shift toward integrated systems across five key pillars: Search, Traffic, Behavior, Social, and Brand. Organizations progress through distinct maturity l...

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  • Who Owns Web Performance? A Framework for Digital Accountability
    September 10, 2025
    80%

    Who Owns Web Performance? A Framework for Digital Accountability

    A company's website is now a critical growth engine, making web effectiveness a key business issue rather than just a technical concern. Fragmented ownership across departments often leads to disjointed execution and missed opportunities, as no single person or team is accountable for overall dig...

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Related Topics

Predictive Analytics (1) Social Media Impact (1) Digital Transformation (1) strategic resource allocation (1) cross-functional collaboration (1) data fragmentation (1) performance metrics (1) customer journey (1)