Topic: search quality

Google's AI Search: Beyond GEO, Facing the Garbage SERP Problem

January 14, 2026

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Google's AI Search: Beyond GEO, Facing the Garbage SERP Problem

Google's search is shifting from keyword matching to AI that understands user intent, generating comprehensive answers and altering how content is discovered through a phenomenon called query fan-out. Google advises publishers to create human-centric, well-structured content and warns against art...

Google Faces EU Probe Over Parasite SEO Crackdown

The European Commission is investigating Google under the Digital Markets Act for potentially unfair enforcement of site reputation abuse policies, which critics claim discriminates against news publishers by demoting sites with sponsored content. Google defends its policy as necessary to combat ...

Google Updates Search Guidelines with AI & YMYL Definitions

Google has updated its search quality rater guidelines to refine YMYL definitions and include new examples related to features like AI Overviews, along with minor corrections. These changes are routine clarifications that do not alter the core guidance for raters, who evaluate search results to h...