Topic: search behavior trends us euuk

Zero-Click Searches Surge as Organic Clicks Decline: Report

Traditional search engines remain dominant, with significantly higher usage (10.55% in the U.S.) compared to AI tools (0.55%), despite the buzz around conversational AI. Organic click-through rates are declining (40.3% in the U.S.), while zero-click searches are rising (27.2%), and Google's ecosy...