Topic: predictive accuracy

  • Your Dog's DNA Mystery: Why Tests Can't Explain Their Quirks

    Your Dog's DNA Mystery: Why Tests Can't Explain Their Quirks

    A major scientific study found no meaningful link between common canine genetic markers and personality traits, directly contradicting the claims of popular at-home DNA tests. The research analyzed DNA and behavior from over 3,200 dogs, concluding that behavior is shaped by a complex interplay of...

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  • Marketers Boost ROI with Expanded GenAI Adoption

    Marketers Boost ROI with Expanded GenAI Adoption

    Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already seeing a return on investment. The technology is delivering significant benefits, including improved personalization (94%), greater efficiency in handling data (91%), and meaningful time a...

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