Topic: optimization strategies
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Dashboard Insights: What They Show (and Miss) About Channel Performance
Channel performance dashboards often miss key consumer touchpoints (e.g., podcasts, CTV) because they prioritize easily trackable metrics like last-click attribution, skewing the true drivers of growth. Ad servers complicate measurement by underreporting view-through conversions and failing to ca...
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Google VP: SEO and AI Search Optimization Are Deeply Connected
Google's AI search prioritizes trustworthy sources by valuing reputation and helpful content, similar to traditional SEO but with added emphasis on authority and context. The AI system processes information like human reasoning, using standard search results and knowledge bases to understand and ...
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AI's Surprising Truth: Faking Toxicity Is Harder Than Intelligence
AI models are easily distinguishable from humans in online conversations due to their overly friendly emotional tone, with classifiers identifying machine-generated responses with 70-80% accuracy. The study introduced a "computational Turing test" using automated classifiers and linguistic analys...
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