Topic: new customer acquisition

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  • Google Ads Tests Auto-Setting New Customer Value
    October 22, 2025
    95%

    Google Ads Tests Auto-Setting New Customer Value

    Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or approval, causing unexpected reporting changes and concern among marketers. The automatic assignment can distort revenue and performance metrics, as Goog...

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  • Google Performance Max Introduces Customer Goals and Enhanced Image Controls
    April 11, 2025
    85%

    Google Performance Max Introduces Customer Goals and Enhanced Image Controls

    Google Ads has rolled out new customer lifecycle features in Performance Max, empowering you to bid more assertively on lapsed customers and track acquisition costs with greater accuracy. Additionally, PMax now includes updated image tools to enhance creative flexibility.

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  • ROAS Is Failing CMOs: Time for a New Metric
    August 19, 2025
    70%

    ROAS Is Failing CMOs: Time for a New Metric

    ROAS provides a short-term view of campaign efficiency but fails to account for long-term business health, profitability, and overall customer value. Overreliance on ROAS discourages investment in top-of-funnel activities and new customer acquisition, prioritizing immediate returns over sustainab...

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Related Topics

marketing strategy alignment (1) performance kpi framework (1) customer lifecycle management (1) Campaign Optimization (1) retention goals (1) transparency issues (1) improved image controls (1) future updates (1)