Topic: need hyper-personalized outreach

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  • Gen Z Reshapes Higher Ed Martech Stacks for the Future
    June 6, 2025
    87%

    Gen Z Reshapes Higher Ed Martech Stacks for the Future

    Gen Z is transforming higher education marketing by demanding authentic, peer-driven content on platforms like TikTok and YouTube, replacing traditional email campaigns and brochures. Colleges must adopt real-time texting, social listening, and student-generated video content to engage Gen Z, who...

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gen zs impact higher education martech (1) preference authentic peer-driven content (1) shift real-time messaging platforms (1) importance video storytelling (1) role influencer partnerships (1) integration martech tools (1) changing success metrics marketing (1) mobile-first experiences (1)