Topic: long-term strategy
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Build Lasting Buyer Momentum in B2B Marketing
B2B marketing success requires a shift from short-term campaigns to a persistent, relevant presence, aiming to be the first brand recalled when a buyer's need emerges by linking mental availability with buying triggers. This strategy is built on deep audience understanding and journey mapping, fo...
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CTV in B2B Marketing: Essential for 2026 or a Budget Drain?
CTV offers B2B marketers a strategic opportunity to build brand awareness, offset rising acquisition costs on saturated channels, and gain an early-adoption advantage before competition potentially increases prices. Success with CTV requires strong foundational marketing elements, including clear...
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Ooredoo Sells Meeza Stake to Focus on Syntys Expansion
Ooredoo Group has sold a 6% stake in Meeza QSTP to Fiera Capital (UK), reducing its ownership to 4% as part of a planned divestment from non-strategic holdings. The divestment aligns with Ooredoo's strategic shift toward core technological ventures, particularly its AI-ready hyperscale data cente...
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Selling the AI Dream: The New SEO Sales Tactic
The SEO industry is rebranding traditional strategies as specialized "AI SEO" services, despite these methods being long-established fundamentals of search optimization. While AI-powered search platforms are growing rapidly, the core tactics promoted—such as semantic clarity and authoritative con...
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Ubisoft Cuts Jobs, Studios and Six Games in Major Restructuring
Ubisoft is restructuring into five specialized "Creative Houses" to decentralize decision-making and focus on core franchises and emerging genres, aiming to prioritize quality over volume. The reorganization has led to the cancellation of six games, including the "Prince of Persia: The Sands of T...
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PostScriptum's NestAI Aims to Forge Europe's Tech Frontier
PostScriptum has launched NestAI, a next-generation innovation lab focused on building foundational technologies, following its previous success with Silo AI's acquisition by AMD. NestAI has assembled a nearly 50-person team of world-class experts from top companies and universities, with plans t...
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Hugging Face CEO: We're in an LLM Bubble, Not AI
Hugging Face CEO Clem Delangue identifies a significant bubble in large language models (LLMs) that may burst soon, but he remains optimistic about the broader future of AI technology beyond this specific segment. Delangue predicts a market shift toward specialized, customized AI models for speci...
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YouTube Bets on AI as Its Next Big Thing
YouTube is leveraging AI to drive its next growth phase, integrating generative tools for creators and viewers to transform content production and consumption. The platform, acquired by Google for $1.65 billion in 2006, has become a dominant force in online video, music, and podcasting, paying cr...
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Remove Negative Google AI Overviews: A Quick Guide
Google AI Overviews can display inaccurate information, posing significant reputation management challenges that require understanding and corrective action. These summaries aggregate data from diverse sources like the Knowledge Graph, Business Profiles, and websites, including user-generated con...
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Porsche Cayenne Electric: Everything We Know (And One Big Secret)
Porsche's operating profit plummeted 99% in early 2025 due to a costly strategic pivot away from in-house EV batteries, compounded by US tariffs and a shrinking Chinese market. The company is launching the Cayenne Electric and Turbo Electric, its first fully electric SUVs, with the Turbo model be...
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EA Buyout Stuns Gaming Industry: Key Reactions
A private-equity consortium, including Saudi Arabia's PIF, Silver Lake, and Affinity Partners, has acquired Electronic Arts in a $55 billion leveraged buyout, marking a major shift in the gaming industry. The deal raises concerns about creative control, increased soft power for state-controlled f...
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