Topic: long-form content
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YouTube CEO's 2026 Video Marketing Strategy Revealed
YouTube's CEO repositions the platform as a central hub for global culture, commerce, and entertainment, requiring marketers to adopt an integrated, creator-led, and commerce-enabled strategy. The platform's evolution demands brands move beyond transactional sponsorships to deep co-production par...
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Like Hat SEO: When Clicks Trump Results
The rise of "like hat" SEO prioritizes social engagement metrics over actual business results, focusing on viral content rather than measurable client outcomes. Platforms like LinkedIn are saturated with exaggerated claims and gated content, lacking verifiable proof or case studies to back up the...
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Unlocking Creativity in B2B Marketing: Why It's Lacking
Many B2B marketing teams prioritize data-driven approaches over creativity, missing opportunities for deeper audience connections, as discussed by the creators of "ROI: The Musical." Companies often avoid creative marketing due to perceived risks, difficulty in measuring ROI, and a preference for...
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