Topic: llm optimization traditional marketing

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  • Brand Bias in Search & AI: Insights From Stephen Kenwright
    July 17, 2025
    75%

    Brand Bias in Search & AI: Insights From Stephen Kenwright

    Brand recognition significantly influences search behavior, with offline marketing (e.g., TV ads) boosting online click-through rates by 33%, highlighting the enduring power of trust and familiarity. SEO professionals often prioritize technical optimizations over brand-building, missing opportuni...

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