Topic: inventory quality

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  • CTV Defined: Why It's Crucial for Performance
    January 15, 2026
    85%

    CTV Defined: Why It's Crucial for Performance

    The core value of Connected TV (CTV) advertising is its combination of traditional TV's premium storytelling environment with digital's precise targeting, but this is threatened by a blurred definition that lumps in unrelated ad formats like static screens or in-game banners. Conflating disparate...

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  • Unlock Demand Gen: Google Ads' Most Underrated Campaign
    January 9, 2026
    70%

    Unlock Demand Gen: Google Ads' Most Underrated Campaign

    Demand Gen is a Google Ads campaign type that uses audience-based "push" marketing with visual content, appearing on YouTube, Gmail, and Discover to engage users not actively searching. It focuses on high-quality, logged-in audiences for better traffic, offering flexible bidding and detailed repo...

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Related Topics

transparency issues (1) industry standards (1) Campaign Optimization (1) performance marketing (1) Cost Control (1) consumer expectations (1) advertising strategy (1) advertising spend (1)