Topic: interactive experiences
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Netflix Adds Live Interactive Voting to Shows
Netflix is introducing real-time voting features for live programming, allowing viewers to directly influence show outcomes through their TV or mobile device during broadcasts. The interactive system was tested on "Dinner Time Live with David Chang" and will be integrated into the upcoming reviva...
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New Social Media Apps Combat Doomscrolling
Users are shifting from algorithm-driven social media to interest-first communities that prioritize meaningful participation over passive scrolling. New platforms like Lore, Spill, and Blacksky cater to specific passions and marginalized groups, focusing on depth and authentic connection rather t...
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ChatGPT Evolves Into an App Platform for Marketing
ChatGPT is evolving into an application platform, integrating third-party services like Spotify and Expedia, positioning it as a high-intent marketing channel for its 800 million active users. Users can activate these apps by naming them or through AI-driven suggestions, embedding services seamle...
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