Topic: industry implications

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  • TranUnion: Better Targeting Boosts ROAS
    June 12, 2025
    70%

    TranUnion: Better Targeting Boosts ROAS

    Precision targeting significantly boosts advertising returns, with refined audience selection increasing return on ad spend (ROAS) by up to 9x compared to less optimized approaches. Poor targeting decisions lead to severe ROAS declines, with mismatched audiences causing drops as high as 90%, whil...

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  • Claude for Chrome Enters Beta, Prompt Injection Risks Loom
    August 27, 2025
    58%

    Claude for Chrome Enters Beta, Prompt Injection Risks Loom

    Anthropic has launched a beta Chrome extension for its Claude AI assistant, allowing it to perform web-based tasks like scheduling and form completion, with initial access limited to 1,000 premium users to address security risks. The extension faces significant security vulnerabilities, such as p...

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Related Topics

prompt injection (21) security vulnerabilities (19) enterprise automation (8) market adoption (5) multi-platform compatibility (4) competitive dynamics (3) human-computer interaction (3) open source alternatives (2)