Topic: industry comparison
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Google Analytics Adds Unnormalized Benchmarking Data
Google Analytics has expanded its Benchmarking feature with twenty new unnormalized metrics, such as New Users and Total Revenue, enabling businesses to compare actual performance numbers against industry peers. The system calculates fair benchmark ranges using peer group data adjusted for your a...
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Google to Block Nonconsensual Intimate Images from Search
Google has partnered with StopNCII.org to proactively identify and block non-consensual intimate images from its search results, aiming to protect individuals from digital abuse. The initiative uses hashing technology to detect such content without storing or viewing it, prioritizing user privacy...
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Marketing Jobs Among Top 4 Most Impacted by AI, Indeed Reports
Marketing professionals face high AI disruption, with 69% of their core skills positioned for transformation, ranking fourth among professions analyzed. The future involves a hybrid model where AI handles routine execution while humans provide oversight, validation, and strategic direction. The a...
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Nintendo Only Creates New IP When Gameplay Doesn't Fit Existing Franchises, Says Former Dev
Nintendo prioritizes innovative gameplay mechanics over branding, developing new ways to play before considering which franchise to use. If the gameplay fits an existing series like Mario or Zelda, it is used; otherwise, a new IP is created, as seen with Splatoon. This design-led strategy ensures...
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