Topic: industry comparison
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Google Analytics Adds Unnormalized Benchmarking Data
Google Analytics has expanded its Benchmarking feature with twenty new unnormalized metrics, such as New Users and Total Revenue, enabling businesses to compare actual performance numbers against industry peers. The system calculates fair benchmark ranges using peer group data adjusted for your a...
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Google to Block Nonconsensual Intimate Images from Search
Google has partnered with StopNCII.org to proactively identify and block non-consensual intimate images from its search results, aiming to protect individuals from digital abuse. The initiative uses hashing technology to detect such content without storing or viewing it, prioritizing user privacy...
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Marketing Jobs Among Top 4 Most Impacted by AI, Indeed Reports
Marketing professionals face high AI disruption, with 69% of their core skills positioned for transformation, ranking fourth among professions analyzed. The future involves a hybrid model where AI handles routine execution while humans provide oversight, validation, and strategic direction. The a...
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Nintendo Only Creates New IP When Gameplay Doesn't Fit Existing Franchises, Says Former Dev
Nintendo prioritizes innovative gameplay mechanics over branding, developing new ways to play before considering which franchise to use. If the gameplay fits an existing series like Mario or Zelda, it is used; otherwise, a new IP is created, as seen with Splatoon. This design-led strategy ensures...
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AT&T Revives Smart Home With Google and Abode Partnership
AT&T has launched a new **Connected Life** smart home security platform in partnership with Google and Abode, offering bundled equipment kits and subscription plans to simplify home automation. The service features two main subscription tiers, including a **Professional plan** with optional 24/7 ...
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ChatGPT Ads Spotted in Android Code, First User Reports
Technical analysis of the ChatGPT Android beta app reveals code for an advertising framework, indicating active development of ads, likely integrated into search and shopping queries. OpenAI is introducing ads to monetize its free service and offset costs, with paid subscribers expected to retain...
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Ex-Snap Exec's AI Video Startup Higgsfield Hits $1.3B Valuation
Higgsfield has achieved a $1.3 billion valuation after raising an $80 million Series A extension, bringing its total Series A funding to $130 million. The AI video generation startup reports rapid growth, with over 15 million users and a current annual revenue run rate of $200 million, which doub...
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OpenAI Tests Ads in ChatGPT: What It Means for Users
OpenAI is launching a limited U.S. test of contextually relevant ads within ChatGPT conversations for free and ChatGPT Go users, while keeping premium plans ad-free and excluding users under 18. This creates a novel, high-intent advertising channel where sponsored messages appear during active us...
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