Topic: incentivized reviews
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Five Stars, Zero Trust: The New Security Standard
The trust in online review systems has significantly eroded, with consumer confidence dropping from 80% in 2020 to 42% in 2025, as ratings have become a manipulated business strategy rather than authentic peer guidance. Companies actively curate positive reviews through tactics like "review gatin...
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Google's Unprecedented Review Purge: What's Happening?
Google is aggressively deleting reviews globally, driven by AI systems and regulations, with a notable surge in removals affecting businesses across sectors. The purge disproportionately targets five-star reviews in sensitive industries like medical and home services, while deletions in other sec...
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