Topic: impact ai search behavior

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  • SEO Attribution in 2025: Fixing What’s Broken
    June 10, 2025
    95%

    SEO Attribution in 2025: Fixing What’s Broken

    Traditional SEO attribution models are struggling due to evolving search behaviors, AI-generated answers, and fragmented user journeys, making it harder to measure success. Challenges include ad blockers, incomplete data, overlapping marketing efforts, and AI tools like Google's AI Overviews that...

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  • Google AI Overviews Hit 2B Users, AI Mode Reaches 100M in US & India
    July 25, 2025
    55%

    Google AI Overviews Hit 2B Users, AI Mode Reaches 100M in US & India

    Google's AI-powered search tools, including **AI Overviews**, now serve **2 billion users monthly**, with global availability across 200 regions and a 10% increase in search queries for eligible searches. Standalone AI products like **Gemini** (450M monthly users) and **AI Mode** (100M monthly us...

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Related Topics

ai digital collaboration (1) seo attribution challenges (1) limitations current analytics tools (1) adapting seo metrics ai (1) value seo despite challenges (1) new kpis seo measurement (1) tracking ai referral traffic (1) maintaining seo best practices (1)
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