Topic: iab tech lab
IAB Tech Lab Advances Privacy with GPP & DDRF Updates
The IAB Tech Lab has updated the Global Privacy Protocol (GPP) to include new state-level privacy laws and will transition to a twice-yearly update schedule starting in 2026 for better predictability. The Data Deletion Request Framework (DDRF) V2 introduces standardized formats and security measu...
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IAB Launches Standardized Event and Conversion API for Advertisers
The IAB Tech Lab has launched the Event and Conversion API (ECAPI), a new standardized protocol to create a universal language for reporting marketing events and conversions, aiming to reduce technical complexity and fragmentation across platforms. ECAPI's primary goal is to eliminate friction in...
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IAB Tech Lab Unveils New CTV Ad Formats & Programmatic Updates
The IAB Tech Lab has introduced a standardized portfolio of six core CTV ad formats and updated its programmatic guide to bring clarity and consistency to the fragmented connected TV advertising sector. This standardization, driven by CTV's explosive growth, aims to streamline operations by provi...
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IAB Tech Lab Unveils Deals API for Programmatic Ads
The IAB Tech Lab has released a draft Deals API to standardize and automate the synchronization of private advertising deal information, aiming to eliminate manual errors and inefficiencies in the marketplace. The API introduces a consistent structure that clarifies the roles of all parties in a ...
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