Topic: granular data

  • Google Search Console Adds Weekly & Monthly Performance Views

    Google Search Console Adds Weekly & Monthly Performance Views

    Google Search Console now offers weekly and monthly data views, moving beyond the previous 24-hour limit for more detailed long-term performance analysis. The update, showcased at a Google event, provides greater data granularity to help identify trends and fluctuations across days, weeks, or mon...

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  • Google's Open-Source MMM Program Gets Major Upgrade

    Google's Open-Source MMM Program Gets Major Upgrade

    Google has upgraded its open-source Meridian marketing tool with new capabilities to measure non-media variables like pricing strategies and integrate expert knowledge for smarter budget allocation. The enhanced platform now allows marketers to better assess long-term impacts of upper-funnel mark...

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