Topic: granular data
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Google Search Console Adds Weekly & Monthly Performance Views
Google Search Console now offers weekly and monthly data views, moving beyond the previous 24-hour limit for more detailed long-term performance analysis. The update, showcased at a Google event, provides greater data granularity to help identify trends and fluctuations across days, weeks, or mon...
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Google's Open-Source MMM Program Gets Major Upgrade
Google has upgraded its open-source Meridian marketing tool with new capabilities to measure non-media variables like pricing strategies and integrate expert knowledge for smarter budget allocation. The enhanced platform now allows marketers to better assess long-term impacts of upper-funnel mark...
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