Topic: go-to-market strategy
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VC Secrets: What They Don't Tell You About Raising Capital
Venture capital investors must build their own businesses, mirroring a founder's journey by developing a clear strategy and narrative to cultivate trust with limited partners. Authenticity is crucial, as investors need genuine "founder-market fit" and thought leadership based on real experience t...
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Ex-Israeli Intel Vets Raise $20M to Track Developer Buying Signals
Onfire helps software vendors identify developer buying intent by using AI to monitor discussions on platforms like Hacker News and Reddit, linking them to companies and decision-makers. The startup, founded by former members of Israel's elite Unit 8200, recently secured $20 million in funding an...
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Win B2B Trust & Buyers in 2026: Your Action Plan
B2B purchasing now hinges on early trust, with 85% of decisions made from a shortlist formed on day one, requiring a strategic shift from lead generation to proactive buyer enablement. Modern buyers conduct most of their journey anonymously, reviewing extensive content independently, and are deep...
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From NFL to Startup Battlefield: How Alltroo Built a Winning Brand
Founder-market fit is a critical but often overlooked advantage, where a founder's personal background, network, and credibility become unique, hard-to-replicate strategic assets for growth. The success of Alltroo demonstrates that while initial access from a founder's platform (like celebrity st...
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