Topic: go-to-market
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Founders Swap Social Ads for Taylor Swift and Prison Tablets
Luna, a wellness app for teenage girls, engaged its target audience by visiting schools to gather direct feedback, which turned students into active brand ambassadors and content creators. Untapped Solutions connected with formerly incarcerated individuals by establishing a presence on the speaki...
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AI's GTM Revolution: OpenAI & Google's Vision
AI is fundamentally transforming go-to-market strategies by enabling companies to achieve greater efficiency and resource optimization, altering traditional sales and marketing approaches. Despite AI's advantages in speed and personalization, industry leaders stress that deep marketing expertise,...
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VCs Rewrite the Rules in a 'Funky' AI Startup Gold Rush
Venture capitalists are adopting new investment strategies for AI, moving beyond traditional models due to the rapid revenue growth of some companies, which can reach $100 million in a year. Key evaluation factors now include a startup's proprietary data, competitive moat, founders' track record,...
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Don't Miss These AI Sessions at TechCrunch Disrupt, Backed by JetBrains
TechCrunch Disrupt 2025, held from October 27–29 in San Francisco, will focus on transformative technologies with a special emphasis on artificial intelligence. A key session on October 27 will feature investors and founders discussing the AI Disruptors 60 list and how startups are shaping AI's f...
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