Topic: eas strategic planning

EA Says Battlefield 6 Release Avoids GTA 6 for Strategic Advantage

EA strategically planned Battlefield 6's launch window to avoid competition with major titles like GTA 6 and Call of Duty: Black Ops 7, ensuring a stronger market position. The delay of GTA 6 to 2026 and the gap between Black Ops 7's November release provided EA with a favorable timing bu...