Topic: discount strategy
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Investors Pour $85M Into Indian Firm’s Generic Drug Plan
India’s healthcare sector faces high demand for affordable medicines, with chronic diseases affecting over 400 million people, prompting startups like Truemeds to focus on cost-effective generic alternatives. Truemeds secured $85 million in funding, boosting its valuation to $400 million, and hel...
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What Can You Really Buy With $8?
The article presents a theory that consumers often mentally round down an eight-dollar price to five dollars, placing it in a lower spending tier to justify purchases. This logic is challenged by pointing out that spending eight dollars conceptually breaks a ten-dollar bill, leaving an annoying t...
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