Topic: data attribution
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Unlock 10x Revenue Growth with These Predictive Marketing KPIs
Traditional marketing metrics are lagging indicators that document past performance but offer limited insight into future revenue growth. Leading indicators, such as Net Revenue Retention and Lead Velocity Rate, are predictive KPIs that enable proactive decision-making and forecast sustainable gr...
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Strava Sues Garmin Over Fitness Data Features
Strava is suing Garmin for patent infringement over its Segments and heatmaps features, seeking to block sales of Garmin devices that include them. The lawsuit alleges Garmin violated a partnership agreement by using Strava's technology to develop competing features and infringed on patents for h...
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