Topic: customer backlash

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  • When and How to Refresh Your Brand: A Strategic Guide
    September 10, 2025
    70%

    When and How to Refresh Your Brand: A Strategic Guide

    Brand marketing in 2025 is increasingly focused on brand recognition and LLM citations, moving beyond traditional search metrics to build long-term success through consumer connection. Companies risk public backlash when brand changes, like new fees or logo redesigns, misalign with established va...

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  • Xbox Game Pass Loses Purchase Discounts, Adds Rewards Points
    October 8, 2025
    68%

    Xbox Game Pass Loses Purchase Discounts, Adds Rewards Points

    Microsoft has eliminated the 10% discount on DLC and in-game currency for Xbox Game Pass Ultimate subscribers, replacing it with a system that grants Microsoft Rewards points on purchases instead. The change is part of broader updates that include a significant price increase for the Ultimate tie...

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