Topic: cross-channel integration
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Media Giants Make Major Tech Breakthroughs
Streaming's rapid growth forces media companies to adopt technology for multi-platform content distribution, audience engagement, and transparent cross-channel optimization to stay competitive. Media firms are prioritizing practical AI and automation to handle repetitive tasks, manage increased w...
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7 Organic Search Success Metrics for 2026 Beyond Rankings
SEO success in 2026 requires focusing on visitor quality and conversion metrics, not just search rankings, as user behavior has evolved with AI and SERP features. Brands must diversify their visibility across various search engine results page (SERP) features like AI Overviews and video carousels...
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AI's Impact on Paid Media, User Behavior & Brand Visibility
AI has evolved from automating bids to fundamentally reshaping how brands connect with audiences, optimize campaigns, and measure impact, forcing marketers to adapt their strategies. It now powers entire campaign formats, enabling smarter budgeting and targeting by processing real-time signals an...
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Email Marketing Surge: 23.9% More Sends, 50% Higher Engagement
Email marketing is growing significantly, with a 23.9% increase in sends and 50% higher engagement rates, debunking the myth of subscriber fatigue. Performance metrics like click-through rates doubled, and unsubscribe rates stayed low (0.13%), showing the effectiveness of strategic email campaign...
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Co-Create Your AI-Powered Customer Journey
Brand-consumer interaction is shifting from rigid marketing funnels to AI-powered customer journey orchestration, creating fluid ecosystems that adapt to individual needs and merge digital and physical touchpoints. AI-driven platforms analyze behavioral cues to predict optimal next steps, enablin...
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