Topic: creative industry

  • Adobe's AI Investment Yields Major Growth

    Adobe's AI Investment Yields Major Growth

    Adobe reported record annual revenue of $23.77 billion for 2025, an 11% increase, which it credits to the widespread adoption of its AI-powered creative tools. The company's AI strategy is centered on its Firefly generative models, with AI-influenced revenue now constituting over one-third of its...

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  • Video Pros Navigate AI: From Fear to Future

    Video Pros Navigate AI: From Fear to Future

    The film industry is grappling with AI's role, moving from initial revulsion, as seen in Hayao Miyazaki's 2016 reaction, to practical use despite ethical concerns. Director PJ Accetturo faced severe online backlash in 2024 for creating an AI-generated trailer, highlighting the stigma and debates ...

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