Topic: crawling indexing
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Google Search Central APAC 2025: Day 1 Highlights & Key Takeaways
The Google Search Central APAC 2025 conference highlighted key trends like human-centered content, AI integration, and evolving user behaviors, emphasizing quality content and multimodal search optimization. Gen Z is driving search innovation with behaviors like visual (Lens) and AI-powered queri...
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Does Google Need Separate Frameworks for GEO & AEO? Likely Not
Google’s AI-powered search features (GEO and AEO) still rely on traditional SEO principles, requiring no major strategy overhauls for marketers. AI tools like Overviews and Circle to Search use the same ranking signals and indexing processes as standard search, with AI adding an interpretive laye...
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