Topic: consumer information gap

Cameron Diaz’s Avaline: The Digital Playbook for Wine Clarity

Cameron Diaz and Katherine Power launched Avaline by asking a simple question: Why doesn't wine have an ingredient list? The answer led to a new kind of brand, built on radical transparency and a digital-first strategy. By fully disclosing ingredients and nutritional data, Avaline earned trust, proving that clarity is the engine of a successful modern business.