Topic: consumer decision-making
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AI's Impact: How Shopping, Marketing, and Tech Stacks Are Evolving
AI is fundamentally restructuring shopping, marketing, and tech infrastructure by acting as a primary filter and decision-maker in consumer purchases, making product differentiation essential. Marketers must now optimize for both human psychology and machine logic, balancing automation with strat...
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ChatGPT's Shopping Research: Solution or New Problem?
The integration of shopping features into ChatGPT risks diluting its core promise as a reasoning engine, potentially turning it into a transactional, ad-driven platform similar to traditional search engines rather than enhancing intelligent assistance. Testing revealed the shopping functionality ...
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AI Shopping Assistants Launch, But Rivals Remain Unfazed
Major AI companies like OpenAI and Perplexity are launching new shopping features in their chatbots, with projections showing a 520% growth in AI-assisted online shopping this holiday season. Specialized AI shopping startups argue their domain-specific data and models provide superior experiences...
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Apple Eyes AI Acquisitions, Says Tim Cook
Apple is accelerating its AI development through acquisitions and partnerships, with CEO Tim Cook confirming that the next-generation AI-enhanced Siri is on track for a 2024 launch. The company employs a three-part AI strategy combining in-house foundation models, collaborations with external spe...
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