Topic: client reporting
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5 Ways to Make Your PPC Reports Drive Action
Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure reports drive meaningful action. Establish a trusted data source for reporting to prevent disputes over accuracy and maintain credibility, aligning with systems sta...
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Appian and Wotton Kearney Launch AI-Powered Claims Management
Appian and Wotton Kearney have formed a strategic alliance to launch OSCAR, an AI-driven claims management platform that aims to modernize legal operations in the Asia-Pacific region by replacing manual systems with intelligent automation. The OSCAR system integrates artificial intelligence for a...
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How to Track Google AI Overviews Visibility & Impressions
Google's AI Overviews are reshaping search results, causing significant declines in click-through rates for traditional organic listings and creating a critical data gap for SEO planning, as Google Search Console does not provide this information. Being cited as a source within an AI Overview is ...
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Google Search Console Indexing Delays: What to Know
Google has confirmed a two-week reporting delay for the Search Console Index Coverage report, but this does not affect actual crawling, indexing, or ranking. The delay temporarily prevents webmasters from verifying fixes for indexing issues, complicating troubleshooting and monthly reporting. Goo...
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